Up the Game sharing: Escape Game Industry in Asia -the trends and challenges

Hey, subscribers of Asia Escape Game! It’s been a while since I went to Up the Game 2018 to share Asian industry, and I finally have the time to share my slides on Asia Escape Game blog! Here is my slides and part of my speech transcript, I will try to finish the whole transcript before summer ends.

Video links that I share in the slides:
– TFS game from China: https://v.qq.com/iframe/player.html?vid=r0512m6bj07&tiny=0&auto=0
– Nazotomo cafe from Japan: https://www.youtube.com/watch?v=3-zFnUa4wuQ

Full transcript:


Hi, I’m Yolanda. I come from Taiwan, and I was an Escape Room owner, from 2012 until last year. It was kinda career choice when I decide to leave my ER business, and I work as a project manager in the Internet industry now. But with passion toward escape room, I started my site Asia Escape Game last year as a part time research. Since then, I reach out to many owners and enthusiasts across Asia, mainly from Japan, China, and SE Asia. I wish I can not only facilitate more connection between Asia industry but also to leverage some of my knowledge and stimulate some chemistry to the Real-life gaming industry. And one of my mission is also connect the eastern and the western industry. That’s why I’m here today to share my observation and knowledge to you guys, hope you can get some inspiration from my sharing.


The topic of this year UTG conference, is The Future of the experience. As the escape room trends continues to explode around the globe, the so-called Real-life gaming industry is going toward a mature stage. So everyone is asking this question, it is definitely a worldwide scope mystery. As an Asian, the minorities of this conference, I’m going to share some interesting difference between the eastern and the western world to create a bigger and clearer picture of the future.


This is the outline of my sharing today. To know more about the future, we should first look back to the past. So I will first give you guys a market overview including short history and the current state of the Asia market. As a matter of fact, the first ER emerged in 2007 in Asia, so the Eastern industry is slightly ahead of the Western. The challenges we were facing will might come to you or is coming to you now. I will share how did the Asia industry faced the challenges of business regulation and how did we organize ER association and conference. Next, I will share my observation of the trend of real life gaming in Asia, which going two directions of more immersive or turn into event-based model. Last but not least, the big question, what is the future? Before I came, I had talked to nearly 10 experienced owners about this big question. There absolutely doesn’t exist a right answer, I’m only going to present how they dig into the question and the mindset behind it to open more discussion.


The countries I will cover today is mainly in East Asia and South east Asia. Among these countries, Japan started the first Real Escape Game in 2007, by SCRAP, who originally is a magazine company. And then Scrap brings the trend to China, Taiwan, Singapore in 2012. How many of you have heard of Scrap? Please raise your hand. How many of you have played scrap game? I will introduce more about the legendary company in the later slides. Then Thailand Malaysia Vietnam start in 2013, KR the latest which start only 3 years ago. And let’s see how are the markets doing now?

投影片08I use a tool called Google Trend graph of interest in the query “Escape Room” in Google over the past five years. shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often a term is searched for relative to the total number of searches, globally.


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